Small things, made carefully.

Small World was founded in Zürich in 2026 around a quiet idea: that the things we love most are usually the smallest. A dog breed. A drink. A car you'll never own. The pasta shape your grandmother made on Sundays.

We make heavyweight cotton apparel — tees, hoodies, caps, totes — and embroider a single small icon on each one. Nothing else. No logos. No slogans. No noise.

Everything is embroidered to order in our small atelier in Zürich. We work in tiny drops. We don't discount. We don't chase trends.

If you find yours, we hope you keep it for a long time.